When mum of two boys, Louise, first launched anamalz onto the international stage, her kids were just tiny humans. Driven by a desire for sustainable toys primarily crafted from wood that wouldn't clutter the living room like cold plastic, the concept of 'anamalz' was born.

Fast forward to the present day, and anamalz stands as an award-winning lineup of wooden, fabric and rope animal toys, playfully named after a clever twist on the word 'animals.'

After a brief trial in Australia in 2006, anamalz made a grand entrance at the Nuremberg Toy Fair in 2007, quickly venturing into 30+ countries.

This journey led these whimsical toys into aquariums, zoos, museums, airports, and esteemed stores like the Smithsonian Museum, San Diego Zoo, Baby Gap, Barnes and Noble, Waterstones, and more.

A few years ago anamalz partnered with Weleda in a European promotion, including 3000 stores.

anamalz have clinched over 15 industry awards, including the prestigious Australian International Design Award (Good Design Award) and the Oppenheim Toy Portfolio Platinum Award.

They've been featured on the Martha Stewart Show, USA Today, and graced the front page of the Financial Times under the title “Toy makers who are nurturing a greener generation.” (Article below)

So here they are, nearly two decades later, and anamalz are still beloved worldwide.

Today the feedback doesn’t just include the excited exclamations of "ahs" and "oohs" from new discoverers of anamalz, it also includes sentiments like, “my kids grew up on these, and we still have them in the house—they're too gorgeous to throw away.’

In an article titled "Toymakers Who Are Nurturing a Greener Generation," our little Aussie brand from down under grabbed headlines for leading the charge in sustainable toys at the 2008 New York Toy Fair. A proud moment in our history!