When mum of two boys, Louise, first launched anamalz onto the international stage, her kids were just tiny humans. Driven by a desire for sustainable toys primarily crafted from wood that wouldn't clutter the living room like cold plastic, the concept of 'anamalz' was born.

The core elements of the anamalz concept were essential: warm, textured wood with a rounded form; a tactile blend of fabrics; interactive features such as bendable legs and tails using rope; simplicity in design, focusing on highlighting the main features of animals; and, above all, an irresistibly cute appeal that resonates with the inner child of individuals of all ages, not just children.

Fast forward to the present day, and anamalz stands as an award-winning lineup of wooden, fabric and rope animal toys, playfully named after a clever twist on the word 'animals.'

After a brief trial in Australia in 2006, anamalz made a grand entrance at the Nuremberg Toy Fair in 2007, quickly venturing into 30+ countries.

This journey led these whimsical toys into aquariums, zoos, museums, airports, and esteemed stores like the Smithsonian Museum, San Diego Zoo, Baby Gap, Barnes and Noble, Waterstones, and more.

A few years ago anamalz partnered with Weleda in a European promotion, including 3000 stores.

anamalz have clinched over 15 industry awards, including the prestigious Australian International Design Award (Good Design Award) and the Oppenheim Toy Portfolio Platinum Award.

They've been featured on the Martha Stewart Show, USA Today, and graced the front page of the New York Times under the title “Toy makers paving the way for a greener generation.”

So here they are, over 17 years later, and anamalz toys are still beloved worldwide.

Today the feedback doesn’t just include the excited exclamations of "ahs" and "oohs" from new discoverers of anamalz, it also includes sentiments like, “my kids grew up on these, and we still have them in the house—they're too gorgeous to throw away.’

Made to last. Made to love. Forever.